Migrating your customer’s workloads to your VMware Cloud Foundation (VCF) cloud doesn’t need to be complex or disruptive. Migration as a Service with a VMware Cloud Service Provider (VCSP) offers a tailored, cloud-based solution to make moving your applications and workloads to a VCF powered environment smooth, secure, and efficient.
Broadcom is pleased to introduce the new Migration as a Service Go-To-Market, a GTM kit for partners to capitalize on this unique opportunity to help customers move workloads to a partner’s VCF cloud and benefit from the partner’s managed services and unique value propositions.
By partnering with a VCSP that provides Migration as a Service, customers gain access to expert guidance and proven tools to:
- Reduce Migration Complexity realizing value: VCSP delivers a simplified, unified process ensuring a seamless transition to a partner’s VMware Cloud, minimizing operational disruption.
- Accelerate Time-to-Value: With faster migration timelines and optimized partner resources, customers can quickly realize the benefits of their cloud investments.
- Enhance Performance and Security: Customers can confidently operate in a scalable, ubiquitous VMware cloud environment that delivers consistent performance, security, and compliance.
With Migration as a Service to a VCF partner cloud, customers can embrace a hybrid cloud strategy that aligns with their growth goals like reducing migration risk, lowering operational overheads, and unlocking the full potential of VMware’s powerful cloud infrastructure, mitigating traditional risks and problems associated with moving to a different cloud:
Customer Workload Migration Challenges
Customers top challenges when migrating workloads to the cloud.
“Application Dependencies” is a top challenge for both Enterprise and SMB.
- This suggests that regardless of company size, understanding interdependencies between applications remains a primary migration hurdle.
- Enterprises may face this issue on a larger scale due to more complex systems, vs SMBs who struggle with visibility in smaller, yet often less-documented environments.
Enterprises rank “Cost Assessment” 2nd, while for SMBs, it is 3rd.
- Enterprises are more focused on evaluating cloud ROI given their larger investments and higher scale of cloud adoption.
- SMBs, while cost-conscious, seem to prioritize immediate feasibility over cost comparisons as they often operate on leaner budgets.
“Assessing Technical Feasibility” For Enterprises, this challenge is ranked 3rd whereas for SMBs, it moves up to 2nd.
- SMBs appear to emphasize technical feasibility more than cost because they may lack in-house expertise or resources to support migration.
- Enterprises, with more robust IT teams, likely feel more confident about technical aspects, though it still remains a notable challenge.
This insight shows the importance of tailored solutions to meet your customer’s market. Whether you are addressing enterprise customers, focusing on cost optimization strategies and dependency mapping tools is key or SMBs, and providing technical guidance, support, and simplified processes will ease their migration journey. We’ve allowed for all scenarios in the GTM kit, so you can tune it to your specific markets and customer types.
Responding to Key Events: Triggers for Moving Workloads to a VMware Cloud Foundation Partner Cloud
Customers are increasingly driven to adopt a partner VCF cloud to address critical, time-sensitive needs while unlocking long-term benefits such as greater flexibility, resilience, and operational efficiency. Our GTM kit helps partners communicate these key triggers and addresses how migrating to a partner VCF cloud can solve many of these customer challenges. Key triggers include:
- Budget Constraints: IT departments face ongoing pressure to do more with less, balancing reduced budgets against rising demands, increasing complexity, and growing data volumes. Cloud adoption helps optimize costs while maintaining performance.
- Data Center Consolidation: Whether driven by the need to reduce physical footprint and capital expenses or expiring contracts, consolidating or evacuating data centers presents an ideal opportunity to transition workloads to a partner cloud.
- Ageing Infrastructure: Managing ageing on-premises infrastructure often competes directly with upgrade costs—both straining budgets. Moving to a partner cloud eliminates these challenges while ensuring modern, scalable VCF infrastructure.
- Mergers and Acquisitions: Integrating new systems, users, and data from multiple goes often demands a scalable, unified cloud platform to ensure seamless operations and accelerate post-merger integration.
- Downtime and Disruption: Whether caused by natural disasters, technical failures, or cyber threats, unplanned downtime highlights the need for resilient cloud infrastructure that ensures business continuity, rapid recovery, and minimized risk.
By leveraging a VCF partner cloud, businesses can turn these triggers into opportunities—addressing immediate challenges while building a foundation for future growth, innovation, and resilience.
Why VMware Cloud Service Providers Are Ideal for Hosting Customer Workloads
What is Migration-as-a-Service from a VMware Cloud Service Provider (VCSP)?
Migration-as-a-Service, part of the VCSP Managed Solutions portfolio, enables customers to transition their workloads seamlessly and efficiently to a partner’s VMware Cloud Foundation (VCF) powered cloud. This service ensures businesses can migrate without compromising performance, security, or compliance.
VCSPs deliver private cloud as a managed service using VCF, a fully integrated and unified platform, offering customers a modern and scalable cloud environment tailored to their needs.
With VCF, VCSPs can deploy and manage hybrid cloud environments that extend across customers’ on-premises data centers and partner-managed clouds. This standardized architecture guarantees compatibility, smooth workload integration, and unified operations. Customers benefit from improved flexibility, scalability, and performance as they extend and manage their resources seamlessly across hybrid cloud platforms.
Get access to the Go-To-Market kit:
Broadcom Advantage Pinnacle and Premier partners are encouraged to leverage the resources afforded to them by Broadcom to brand and refine their services for a competitive edge. As a Pinnacle or Premier partner in the Broadcom Advantage Partner Program, you can request access to our VCF Migration Services Go-To-Market kit to differentiate and monetize your solution. The GTM kit is only available to Pinnacle and Premier partners, find out what’s in the kit guide here.
