For most IoT deployments, connectivity decisions are made once and then quietly become a constraint for years. A carrier is selected, SIMs are deployed, and hardware ships, but devices often remain in the field for years after the assumptions behind that original choice begin to erode. Meanwhile, global rollouts are accelerating; regulatory requirements vary by region, and connectivity pricing is increasingly volatile. All of this is making dependence on a single operator or rigid connectivity approach increasingly difficult to maintain.
As a result, many Connectivity Solutions Providers (CSPs) and OEMs are rethinking how connectivity is selected, managed and evolved across the lifecycle of a device rather than treating it as a fixed decision made at deployment. There’s a growing emphasis on flexibility, operational simplicity, and long-term control.
At the center of this change is a more dynamic operating model we call Buy, Bring and Blend. SIMPL is making it easier than ever for CSPs and OEMs to follow this approach.
Understanding Buy, Bring and Blend
The Buy, Bring and Blend model reflects how modern IoT deployments actually operate. Connectivity is no longer sourced from a single place, or it’s managed through disconnected systems. Instead, organisations want the ability to purchase connectivity where it makes sense, localise natively with existing carrier relationships and manage everything through a unified operational layer.
Buy refers to SIMPL’s native IoT connectivity. In this model, customers deploy SIMPL’s native connectivity services and manage devices through SIMPL’s SIMPL provides access to Tier 1 carrier connectivity and Tier 1 eUICC infrastructure, lifecycle management and automation through a single interface, allowing organisations to deploy quickly while maintaining visibility and control as they scale.
Bring refers to Bring Your Own Carrier Profiles (BYOC). SIMPL Compass allows customers to integrate existing operator agreements and download their own carrier profiles into the same management environment used for SIMPL connectivity. This means organisations can retain established commercial relationships while standardising how SIMs are activated, monitored and managed. The result is one platform for lifecycle management regardless of where connectivity is sourced.
Blend represents the umbrella concept that ties both approaches together. Organisations are not forced to choose between replacing existing carriers or adopting new ones. They can Buy, Bring and Blend all in one dashboard (SIMPL Compass). This approach reflects the operational reality of IoT where deployments evolve over time, and connectivity strategies must adapt alongside them.
The Compass platform provides a unified view across connectivity purchased from SIMPL or brought from external carriers. Organisations can manage physical SIMs, eSIMs and EverSIM – SIMPL’s multi-profile eUICC SIM – profiles from a single dashboard without switching between operator portals or reconciling inconsistent data formats.
This consolidation simplifies day-to-day operations. Teams can monitor usage and performance across carriers in real time, manage billing and alerts centrally, and normalise data from platforms such as Cisco IoT Control Centre, T-Mobile Netcracker, Verizon ThingSpace, Vodafone GDSP, Telefonica Kite, Aeris IoTA (formerly Ericsson DCP), AT&T EOD, Deutsche Telekom TMSP, etc. Over 100 MNOs are available to manage within SIMPL’s Compass out-of-the-box. The goal is operational simplicity across commercial complexity, supported by a single API and integration model for lifecycle management.
As deployments grow to thousands or millions of devices, this consistency becomes essential. Complexity shifts away from operations and back toward decision-making.
EverSIM as the foundation of flexible IoT connectivity
The key to any eSIM deployment for IoT is management and orchestration. This is where SIMPL Compass separates itself from the competition. EverSIM provides the architectural foundation that enables Buy, Bring and Blend to function as a practical strategy rather than a collection of features.
Compass gives organisations the ability to download ANY carrier profile where users can get an SGP .22 Activation Code without requiring resource-intensive integrations. The EverSIM uses logic on the SIM itself to enable the eSIM functionality, which means devices do not need additional software or processing to support profile changes. This reduces engineering complexity while preserving flexibility throughout the device lifecycle.
Together, EverSIM and Compass transform connectivity from a fixed infrastructure decision into a manageable, adaptable layer of the IoT stack.
Why BYOC Is now practical at scale
BYOC has historically been difficult to implement. IoT connectivity providers typically require customers to purchase data from them in order to be able to use their platforms. They wouldn’t allow the use of BYOC.
What is less widely understood is that many carriers rely on the same underlying platforms to manage SIM lifecycle functions. When an IoT connectivity management and orchestration platform is integrated with these underlying systems, it becomes possible to support SIM lifecycle management across many carriers without requiring custom integrations for each one. Compass uses these integrations to support SIM lifecycle management for more than 100 carriers out-of-the-box.
This allows organisations to connect additional carriers quickly while maintaining consistent processes and automation across deployments.
Why this matters in the real world
The value of Buy, Bring and Blend becomes most visible as deployments scale globally. With Compass and EverSIM, customers can deploy a single hardware SKU worldwide. EverSIM includes a global bootstrap profile that enables devices to connect almost anywhere initially, after which local profiles can be downloaded as needed. This reduces manufacturing complexity and accelerates global rollout timelines.
Futureproofing is another critical advantage. Connectivity technologies change over time, and network sunsets can create unexpected risk. Using a standard SIM for an LTE-only device can leave organisations dependent on carrier timelines. With EverSIM installed, customers retain the flexibility to download and activate a profile from another carrier that continues to support required services. Compass enables bulk updates when changes become necessary, avoiding large-scale manual intervention.
Cost and operational risk also play a significant role. Physical intervention in deployed devices is expensive and disruptive. For this use case and similar scenarios, EverSIM and Compass can eliminate a costly truck roll by allowing remote updates or profile changes. Built-in failover logic helps prevent loss of connection during operator outages, reducing downtime and protecting service continuity.
Meet SIMPL at Mobile World Congress
SIMPL will be attending Mobile World Congress in Barcelona, March 2–5, 2026. Contact us at sales@justsimpl.com to meet there with our team and discuss how the Buy Ours, Bring Yours and Blend Both model supports long-lasting and future-ready IoT deployments.
This article was written by Ryan Keefe, the chief operating officer at SIMPL
