Key takeaways
- American concern about climate change has remained steady since the election, despite government efforts to rollback many climate initiatives.
- Despite economic and political challenges, concern about climate change in the U.S. remains at a historic high.
- Companies must cut through the noise and stay focused on the issues that matter most to consumers.
In our four decades of work, we have rarely seen such widespread uncertainty and instability in the operating environment — a reality that many professionals are faced with today. Leaders around the world are asking: what’s truly changed and what remains constant? To shed some light on this question, Trellis data partner GlobeScan conducted a flash poll of 1,000 consumers in the United States, asking them how serious they viewed the issues of climate change or global warming.
GlobeScan’s tracking of concerns reveals that Americans continue to be as concerned about climate change as they were before the 2024 election. From a long-term tracking perspective, concern about climate change remains at historic highs in the U.S. Despite the current political climate and economic challenges, Americans’ concern about climate change has only slightly diminished compared to seven months ago, with half of Americans still considering climate change to be “very serious.”
What this means
These findings reflect the resilience of American values around sustainability. Beyond concern about climate change specifically, our research shows that the broader environmental and social values held by Americans have remained steadfast, even amid recent political and economic turbulence. This enduring public commitment suggests that societal opinion — a critical foundation for advancing sustainability — remains strong. For organizations, this signals a clear imperative: stay aligned with the issues that matter most to consumers or risk losing both relevance and trust.
Based on a poll of more than 1,000 Americans conducted March 25-28, 2025.
