At McAfee, we see the real faces behind the statistics. Our research shows, globally, people spend an average of 83 hours annually reviewing suspicious messages. We don’t just see numbers, we see the schoolteacher who was scammed out of Taylor Swift tickets, the new father who was duped by an IRS tax scam, and the life coach who was impacted by a SIM swap scam.
This is why we’re proud to announce that McAfee has joined the Global Anti-Scam Alliance (GASA) as a Foundation Member—because protecting people from scams isn’t just about technology. It’s about understanding the human cost of digital deception and working together to stop it.
The Human Side of Scams: Stories That Matter
Through our Scam Stories initiative and Keep It Real campaign, we’ve heard countless accounts from real people who’ve experienced the devastating impact of scams. Take Chris Carmack and Erin Slaver, who thought they were simply ordering custom patio cushions from what appeared to be a trustworthy small business. After paying through a special link, the cushions never arrived. Delays turned into excuses, messages went unanswered, and the seller’s account eventually disappeared along with their money.
What strikes us most about these stories isn’t just the financial loss—it’s the emotional aftermath. The embarrassment. The self-doubt. The way victims blame themselves for “falling for it,” when the reality is that today’s scams are sophisticated operations designed by professionals who exploit our trust and humanity.
We’re working to change that narrative. Being scammed isn’t a sign of weakness—it’s evidence of how advanced and manipulative these criminal enterprises have become. When we launched our Scam Stories campaign, we made a commitment: to end the stigma around being scammed and empower people to speak out, because silence is exactly what scammers count on.
Why GASA, Why Now?
The Global Anti-Scam Alliance represents something powerful: a coordinated, international response to a global threat. Nearly $1.026 trillion was lost by consumers worldwide last year in scams, with 78% of participants experiencing at least one scam in the last 12 months. These aren’t isolated incidents—they’re part of a sophisticated ecosystem that spans borders, platforms, and industries.
At McAfee, we bring unique strengths to this alliance:
Cutting-Edge Protection: Our AI-powered Scam Detector, now included in all core McAfee plans, automatically identifies scams across text, email, and video, including deepfake detection. We’re not just reacting to scams, we’re anticipating them.
Real-World Insight: Through our comprehensive scam research and our direct connection with victims through Scam Stories, we understand how scams actually impact people’s lives. This isn’t theoretical—it’s deeply personal.
Global Reach: We protect millions of users worldwide, giving us visibility into emerging scam trends across different regions and demographics. We’ve seen how scammers adapt their tactics and how victims respond.
Educational Mission: Beyond technology, we’re committed to raising awareness. Our partnership with FightCybercrime.org includes donating $50,000 in protection products to scam victims and the professionals who support them.
More Than Technology: Building Trust in a Broken System
Online scams have evolved far beyond the obvious emails of the past. Today’s scammers use AI to create convincing deepfakes, exploit trusted brands, and craft personalized attacks that fool cybersecurity experts. A McAfee Labs study shows that for just $5 and in 10 minutes, the price of a latte, a scammer can create a realistic-looking deepfake video or AI voice scams.
“Last year alone, people lost more than $1 trillion to scams. That is not just a cybersecurity issue. It is a trust issue,” said Dan Huynh, Vice President of Business Development at McAfee and board member of the Global Anti-Scam Alliance (GASA). “We joined GASA because we believe collaboration amplifies impact. By uniting with others equally committed to stopping scams, we can drive greater change. It takes real coordination, shared insight, and urgency to protect people—and GASA is how we turn that commitment into action.”
This isn’t a problem that any one company, government, or organization can solve alone. It requires the kind of coordinated response that GASA represents, bringing together governments, consumer protection organizations, financial institutions, tech platforms, and cybersecurity leaders to share intelligence, shape policy, and deliver rapid, systemic action.
What’s Next: Our Commitment to Change
Joining GASA isn’t just about adding our name to a membership list. It’s about doubling down on our commitment to protect people, not just devices. In an always-online world. We’re bringing our advanced AI technology, our research insights, and our deep understanding of the human impact of scams to help build smarter, faster, more connected defenses.
We intend to work across borders and sectors to drive meaningful change. We intend to build tools that don’t just react but anticipate. And we intend to empower people with the clarity, context, and confidence they need to protect themselves in an increasingly complex digital world.
Most importantly, we’re committed to continuing our Scam Stories campaign, giving victims a voice, ending the shame that keeps people silent, and helping everyone understand that in today’s world, being scammed says nothing about your intelligence and everything about how sophisticated these criminal operations have become.
At McAfee, we’ve always believed that everyone should be able to live their lives online with confidence. By joining GASA, we’re taking that mission global—because when it comes to stopping scams, we’re all stronger together.
Learn more about McAfee’s scam protection at McAfee.com and share your story to help others stay safe at our Scam Stories page. Together, we can keep it real and keep each other safe.
