This blog was co-authored by Tony Reilly, Senior EMEA Marketing Director at Comstor. Tony leads Comstor’s EMEA Marketing organization with the aim of driving sustainable profitable growth for their partners in the most effective, efficient way possible. He’s a strategic B2B marketing leader with over 25 years of experience working in technology environments where vision and collaboration are of fundamental importance.
At Cisco, our success is linked to the success of our partners. This core belief is a driving force behind everything we do, and it’s a sentiment deeply shared by our valued distributors like Comstor. In today’s rapidly evolving technology landscape, helping our partners grow their businesses and enhance profitability through effective demand generation isn’t just a goal; it’s a shared strategic imperative.
We understand the challenges partners face: the need to reach new customers, stand out in a crowded market, and deliver impactful campaigns without limitless resources. This is precisely why we’ve invested in Marketing Velocity (MV), and why our collaboration with Comstor is so crucial in amplifying its reach and impact to drive demand.
Comstor: Your Scaling Engine for Partner Enablement
Comstor plays a pivotal role in bringing Cisco’s innovations closer to our partners. As a distributor, the company leverages Marketing Velocity as a powerful ‘scaling engine’ to ensure that our collective messaging and strategic priorities translate into tangible opportunities for every partner.
As Tony Reilly, Senior Marketing Director for Comstor EMEA highlights, “MV enables our partners to leverage technically correct, professionally written material related to key Cisco programs, it’s invaluable.” This means Comstor can proactively plan and support partners, taking a clear message to market and helping them maximize opportunities, whether it’s through an SMB campaign kit or by adding Comstor’s unique value-add with their product teams and partner marketing expertise. Our shared goal is for partners to plan ahead and drive demand in alignment with Cisco’s and Comstor’s joint visions.
Marketing Velocity: Your Demand Generation Powerhouse
For partners, Marketing Velocity isn’t just another tool, it’s a comprehensive platform designed to simplify and supercharge their marketing efforts. For many, like Amy Barnett, Partner Marketing Manager at Comstor UK, MV has been the “go-to platform to support with campaign content and collateral” from day one.”
What makes MV so invaluable?
- Content at Your Fingertips: Partners consistently tell us that the campaigns within MV are a “fantastic source of content.” This means less time spent creating from scratch and more time engaging with customers.
- Effortless Co-Branding: The ability to “co-brand pre-designed content such as infographics” takes away the pain of complex design work, especially for partners without dedicated in-house creative teams or large budgets. This is particularly useful for multi-channel campaigns requiring diverse collateral like emails, social posts, and scripts.
- Integrated Campaigns, Zero Price Tag: MV empowers even smaller partners with limited resources to run sophisticated, integrated campaigns. As Amy notes, “Unlike other independent platforms, this comes without a price tag.” We’ve seen partners utilize MV’s social capabilities for free, avoiding investments in separate scheduling platforms.
Ultimately, as Comstor stated “regardless of budget, resource, ability, MV gives the partners everything they need to successfully generate demand with Cisco.”
Aligning with Strategic Priorities: AI, Digital Resilience, and Future-Proofed Workplaces
In a world increasingly shaped by digital transformation, our partners need to be at the forefront of innovation. Marketing Velocity provides the content and guidance to align with critical strategic priorities that define the future of business. Through Marketing Velocity, partners can access tailored campaigns and assets for:
- AI-Ready Data Centers: As Artificial Intelligence continues to reshape industries, the foundation of an AI-ready data center is paramount. MV provides the resources to help partners articulate this crucial message and position themselves as leaders in this transformative space.
- Digital Resilience: In an era of escalating cyber threats, ensuring digital resilience is non-negotiable. MV equips partners with the messaging and tools to help customers build robust, secure infrastructures.
- Future-Proofed Workplaces: The way we work has fundamentally changed. MV supports partners in guiding businesses toward flexible, secure, and collaborative environments that empower their workforce for years to come.
MV ensures that partners have access to the latest insights and marketing materials to capitalize on these vital trends, positioning them for sustained growth.
Partner Success: Our Shared North Star
Our shared commitment with Comstor is to empower every Cisco partner to thrive. Marketing Velocity is a testament to this commitment to our partners, designed to scale their marketing efforts, align them with strategic growth areas, and ultimately, drive their profitability. It’s about making sophisticated demand generation accessible and effective for all.
We encourage you to explore the full potential of Marketing Velocity. To see how it’s making a real difference for partners on the ground, we invite you to watch our very first Partner Success Video, featuring Amy Barnett, Partner Marketing Manager at Comstor UK. This is the first in a series of 4 video testimonials from Comstor UK, so stay tuned for more coming soon!
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